Drop Everything

5 years, 10 months ago Uncategorized 1
Drop Everything

Drop everything – how about getting paid to smash things up and make a mess?

Not quite what my client SEAT asked when they commissioned me to take a series of images for their forthcoming ‘drop everything’ ad campaign. The brief was to freeze frame various items that you might drop as a shock reaction to hearing unbelievable car deals.

Specialised ultra fast flash systems were hired in for the shoot and the session started with my assistant Andrew dropping a cup full of coffee (deliberately). Amazing patterns were created from several items including the coffee, cornflakes, fresh eggs and paint. My favourite has to be the paint tin and the paint brush as it only took two attempts to get the image required and without retouching…..great fun.


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